It all started as we went helped a couple of friends run freelance - and we actually enjoyed the work.
We're both from different backgrounds, Akila from sales and then moved into Marketing. Being the 'Girl on Fire', she's feisty, confident and knows what she wants. Tanith, who started in Customer Service then moving onto Marketing is more emphatic, diplomatic and calm.
We both met in The BIG Group, a crazy playground where we managed to hone our skills in marketing, management, creative writing and so on. The BIG Group was one of the biggest and fastest growing F&B umbrella corporations hosting a variety of outlets - Ben's, Plan b, Ben's General Food Store, BEAST, Hit & Mrs, and of course, Ben's Independent Grocer at the time. It was a whirlwind and we certainly became close, due to the constant pressure to perform. Tears, sweat, and a whole lot of hard work eventually paid off when we both became Assistant Marketing Managers, Tanith of Marketing, and Akila of Benquet (the catering division of The BIG Group).
Since then, we've moved onto different ventures, both assuming the roles of Marketing Manager, Tanith in SOULed OUT Group and Akila in Bake To Play. Growing and further enhancing skills, at the end of 2017, we both decided to leave our full-time jobs, and try out our own homegrown business.
Fixie Dust is not about running social media for brands forever. We want to help brands, especially those who are less knowledgeable regarding social media - how to identify your brand, position it in the market and how to target your audience. We build brand tone and manner and overall translate your brand via your social media pages to the consumers. At the end of the day, sometimes, if budget allows, a social media personnel in house is much better - but till then, your Pixies are ever ready to help!
We came up with the whole name when we said we wanted to help 'fix' other's social media problems. And as two females moving into this venture, Fixie Dust seemed to fit the bill!