Social media has grown and has now become a huge part of our daily lives. Who can say they haven’t heard of these sites – Facebook, Instagram, Twitter, LinkedIn, YouTube?
People use many different types of social media platforms to connect online for various reasons – it could be that they’re just looking for social networking, to market their products, or they could be looking for a service they would like to engage in. Social media has moved from being individual networking platforms, to one where brands can now use to communicate with consumers. We have broken down the social media interactions and how they could be of benefit.
Social media networks such as Facebook, Twitter and LinkedIn run with the purpose of allowing users to connect with one another. It used to be the place where individuals can connect with people and they may even find a couple of long lost friends. Over the years, brands found it as a perfect place to capture a larger market. With a low initial cost, brands see it as a platform to create awareness. We have seen many small time brands grow this way. This has reduced the usage of traditional media such as newspapers, magazines, and billboards by using a combination of online platforms instead, in this case, social media to reach their audiences. Since then, brands have been analysing and re-strategizing their presence on these platforms to reach and engage with the most people.
2.MEDIA SHARING NETWORKS
Media sharing networks include Instagram, YouTube, and Snapchat. These platforms allow users to share simple media online – be it a photo or video. They are known as a visual platform because of their sole purpose of sharing media rather than news or statuses? This is how these platforms differ from social networking platforms such as Facebook and Twitter which are meant for sharing heavier content such as news, statuses and so on.
These platforms can help individuals showcase their talent and creativity – if you are an influencer, or if you’re excited to push your businesses to the mass. These different platforms help you achieve different goals. For example, if you are a talented photographer, it would only be a wise choice if you uploaded your work on an Instagram page. However, if you’re an expert in video editing or movie making, upload your work on YouTube and you would be able to reach people from all over the globe if your content is marvellous. The trick is to use the platform that would allow you to showcase your work well.
3.BOOKMARKING & CONTENT CURATION NETWORKS
Content curation is an important element when it comes to marketing. Curation means the process of selecting, organizing, and collating. Simply explained, it is when you take the time and effort to plan the topics your audiences love or rather when you actively look out for content that ties to interesting topics and the interest of your audiences.
We’re sure almost everyone knows of the existence of Pinterest. An incredible platform to discover, share, save and discuss the new and trending media and content. Pinterest is a life saver if you’re looking to transform your new space at home, or if you’re looking for ideas on how to decorate a cake, or even how to make an event space look pretty.
Pinterest is great at boosting the effectiveness of brand awareness, customer engagement and to also boost website traffic. It helps open up new channels for building brand awareness and engaging with new / existing audience or customers online.
For instance, to gain more reach, you can create a shared board with a particular brand that interests you. It is a simple way of getting higher reach as these shared boards appear on both yours and the page of that r brand. Whilst you’re in the feel of curating these, you might want to add a mix of your own pins and the particular brand’s pins as it helps you gain higher reach around the web.
4.BLOGGING & PUBLISHING NETWORKS
Sites such as Wordpress and Tumblr run with the purpose of publishing writing and are a haven of written content. It allows users to also discover and comment on other users content online or even add on to their writing!
It is one of the many ways to boost awareness on your brand and (potentially) increase the engagement on your page too! All you have to do is to try what works for your audience and what doesn’t. So, post the link of your Wordpress / Tumblr article on your social networks, and see the response that you get. Get a gauge on what your audience enjoys and start writing content that suits them. If your audience is more receptive towards fun, easy-going articles, then maybe you should write more of those!
Over the years, social media has become a part of our lifestyle. You often find yourself opening your Facebook, Instagram, Twitter or the super famous TikTok app every couple of hours just like the amount of times you open your fridge door whenever you’re bored (hehe we are guilty of that too!). It can be tricky to find the right content and combination of platforms that work for you and your brand, but we hope the above gave you some ideas! Let us know what else you would like to hear from us!
Hello July! We hope you are keeping well during this RMCO period. Whilst we are all easing back into work (and the kids are FINALLY in school again) and most of all, our economy is recovering – we believe this is the time for you to maximize your marketing and social media game. Social media plays an important role in raising awareness – it is the ‘new’ word of mouth per se – be it for a small start-up business or a well-known business. We all believe in organic growth of social media and here are a few tips for you:
KNOWING YOUR AUDIENCE
We cannot stress enough of how important it is to know your audience. You need to understand your target market and create your content accordingly. Keep an eye on your page insights to see who are engaging with you and which posts are working for them. This will help you craft future content for your pages which. Remember, it doesn’t always have to be something so serious, it’s okay to post something funny too. The key here is to know your audience and who you are ‘speaking’ to or want to speak to.
A major turn off is when a brand gets a little too hard sell on their social media. We need to remember that our aim for our social media platforms is to engage our audience. Yes, they need to know what you sell, but it doesn’t need to be reminded every day! There is a whole article in which Chronicle Republic covered touching on why hard selling does not work on social media. So, take it slow and easy and always, plan your content.
When it comes to content – don’t be afraid to explore your own creativity. We are beings whom are obsessed with perfection, take a chill pill and go for that crazy idea – who knows, it could be the next viral thing! Find what works for you and you know you’re on the right track if you are always on the lookout on how to add that extra twist onto your page and posts to ‘wow’ your audience!
One thing we would like to highlight is to be careful with content that has an expiry such as promotions – we have dealt with quite a few situations where customers want a specific promotion price outside the promotion period. What can be done is either put the dates in the visual, caption or remove the post once the promotion period has finished (remember your IG highlights too!).
Get this – you can post 40 times a day and still not reach the engagement or following that you are looking for. You need only one high quality content which will generate a higher organic reach. Apart from knowing your audience and content creation, it also comes down to the best time to post.
Posting times do have an influence over the overall post performance. We are sure you want your post to appear in your target audience’s feed while they’re scrolling!
According to an analysis done by Sproutsocial, there are different times and days to do your postings, though this may not apply to all pages – it gives us a point to start at.
Happy posting and we do hope these few little tips help you. Always remember, keep an eye on your page, see which posts are doing better, keep that thinking cap on and let your creativity flow. We do hope you see the results we have!
Feel free to reach out to us on Fixie Dust if you need a sprinkle of some magic on your brand. Let’s help each other and grow our brands together. Find us on Facebook and Instagram, and drop us a text. We would be happy to help you grow your brand while sharing the same vision as you have. Hurry, if you’d like to enjoy our MCO recovery promotional package deals!
Till next time.
We came up with the whole name when we said we wanted to help 'fix' other's social media problems. And as two females moving into this venture, Fixie Dust seemed to fit the bill!