Facebook advertising is one of the most effective ways to promote your products to more than 2.7 billion people across the globe. If you’re a business owner who is new to Facebook marketing, you’ve come to the right place. Facebook marketing has the power to target specific audiences in any niche with their ads. We’re guessing your most common question would probably be if it’s essential for every brand or if it only works for certain brands. Keep reading, we promise we have your answers in this article.
An advertising conversion is the goal action taken by a potential customer from your ad campaign. A conversion is when someone interacts with your ad and then makes an online purchase or a call to your business number from their mobile phone, for instance.
Let’s begin with the very basics – what are Facebook conversion rates? Simply explained – your brand conversion rate is the percentage of visitors that visit your website or landing page that converts (this is subjective to what you want them to do – it could be making a purchase, or submitting a form or etc.) The average conversion rate on Facebook Ads is around 9.11% across all industries. So, where do you stand? Below is the breakdown of the average conversion rates across all industries in worldwide:
So, what exactly is considered a good conversion rate on Facebook? The only way to measure this is to compare the nature of your business to perhaps someone like your competitor or someone in the similar industry as you are. The reason for doing so, is because the type of audience visiting your page and your competitor’s page are looking for the similar item. If their conversion rates are higher than yours, you must start looking at what is allowing their brand to appear better than yours. Perhaps it is the type of promotions they have or it could be something else that you haven’t tried yet for your brand. Therefore, the average conversion rates differ according to industry and a good conversion rate on Facebook is very subjective to the type of industry you’re in.
Here’s an easy way to calculate your average Facebook ad conversion rate by yourself :
Conversion rate = (conversions (this can be seen on your Facebook ads by the number of clicks on the Ad) / total visitors (This can only be accessed from the website owners) x 100%).
How can you identify between a good and a bad conversion rate? This is another common question that always comes up whilst discussing this topic. Now, as we have mentioned earlier, the conversion rates vary depending on your industry, your type of business, what is it you’re selling and the specific conversion action (as mentioned above) you’re tracking. It is important to always remember that a conversion does not necessarily mean that it will transform into a purchase.
In conclusion, if you would like to try ad buying on Facebook, you may need to try running a couple of ads before actually finding one that works for your brand. To ensure you don’t go overbudget, Facebook has this really interesting setting whereby you can state your maximum spending for a particular ad. What happens here is, the budget you’ve set for the ad will be utilised in a way that you will not be charged more than your maximum budget allocated. The most important thing to remember while posting an ad on Facebook is to make sure the ad that you post is of excellent quality. Pick something that will be able to draw people to your brand almost immediately. If you’re not sure of what to post and how to put your brand out there, you can always come to Fixie Dust and we will be more than happy to sprinkle a little lucky dust on your brand!
Hello there! Welcome back to Fixie Dust. This time around we would like to go with a topic that can be beneficial to all of you. Still RMCO kan, #KitaJagaKita. Based on the recent's update on the COVID status in our country by our Director-General of Health Datuk Noor Hisham, there are still a couple of active clusters around. As we speak, the numbers are at 21 cases from yesterday. We aren’t exactly free from COVID guys, so we just gotta keep doing our part and let’s hope things go back to what it used to be before. Do stay at home as much as you can, here are some pretty cheap #beautyhacks that you can use for your own benefit at home (this goes for the men too!)
1. WAX AWAY!
*DISCLAIMER: We haven’t tried this ourselves – takut :P! But if you have, let us know how it went lah.
We got this from a site where a blogger has tried this recipe on her own skin with natural ingredients you can get from your kitchen. Here’s everything you need:
2 tsp brown or white granulated sugar
1 tsp honey
1 tsp lemon juice or water
Step 1: Add all the above ingredients into a microwave safe bowl and stir, then microwave it for 30-45s - it should be bubbling and turn brown in colour. (Add for another 10 seconds if needed, but you don't want it to burn).
Step 2: Let cool and test on your hand first to make sure it's not too hot, you want it to be warm (don’t burn your skin lah – wanna remove your stray hair only not the skin!).
Step 3: Make sure to clean your face before waxing with soap and water.
Step 4: You can use a stick or anything flat to apply the wax (this blogger used her finger! – also can lah).
Step 5: You can use Ice on the area after just to prevent sensitivity and redness.
Senang, kan? Try it if you’d like, and let us know if it really works on you! Share this little recipe with your hairy friends, and they’ll be thankful to you for this magic.
Blogger video link: https://www.instagram.com/p/BJyoX5yBf25/?utm_source=ig_embed
2. NAILS, NAILS, NAILS.
Obsessed with fresh and neat manicure? Grab your fav nail polishes and grab a bottle of Vaseline. All you gotta do is to spread the Vaseline all around your nails and paint away! Once you’re done, the Vaseline will help clean up the messy areas around, leaving you with pretty and neat manicure.
Here’s another cool tip – look for peel off nail polish for an easy quick change of nail colours to match your #OOTD! (Some of them smell amaaazinggg too).
3. OVERNIGHT MAGIC
Your cuticles protect your nails and the skin surrounding it from getting an infection. Not taking proper care of your cuticles can lead to unwanted bacteria and germs from getting inside your nails. Here’s an easy hack to restore your cuticles overnight:
Step 1: Soak your fingers for 5 minutes in warm water.
Step 2: Push back your cuticles using a toothpick.
Step 3: Mix 3 tbsp of lotion with 1 tbsp of olive oil and heat up for 30s.
Step 4: Rub the mixture on your cuticles and nail beds.
Step 5: Put on some clean socks or gloves on your hands and Sleep.
As you sleep, your cuticles will work leaving it soft and moisturized by the time you are awake the next morning.
4. FACIAL CARE
Cancel that appointment and make your own facial mask! All you need is some honey, cinnamon and coconut packed with lots of love for your skin.
Step 1: Stir one tbsp of honey with ½ tsp of cinnamon and coconut flakes.
Step 2: Massage the mixture onto your face.
You’re done! This simple and super easy mask is packed with lots of anti-oxidants which will leave your skin feeling softer than a baby’s bum! *wink*
5. BYE BYE DRY HAIR, HELLO HYDRATION
Tired of dry, frizzy hair? Try this remedy to enjoy nice hair everyday without having to spend a fortune at your hairdresser! All you need is some honey, and a medium sized avocado and you’re ready to go.
Step 1: Mix two tbsp of honey with a medium sized avocado.
Step 2: Apply it to dry hair and leave for 20 minutes.
That’s it! You can now enjoy your new hair. The moisture from the avocado’s unsaturated oils and honey’s humectant will show it’s effect on your hair sooner than expected.
That’s all from us for today. We hope you enjoy those hacks, let us know if you’ve tried any of them! We hope it helps you play your role in staying at home as much as you can. Also, now that it’s August, don’t forget to #MaskOn and carry your sanitizer always. No mask = Heavy saman guys! Let’s all do our parts in successfully escaping COVID19. Take care and #BeSafe.
We came up with the whole name when we said we wanted to help 'fix' other's social media problems. And as two females moving into this venture, Fixie Dust seemed to fit the bill!