Hello July! We hope you are keeping well during this RMCO period. Whilst we are all easing back into work (and the kids are FINALLY in school again) and most of all, our economy is recovering – we believe this is the time for you to maximize your marketing and social media game. Social media plays an important role in raising awareness – it is the ‘new’ word of mouth per se – be it for a small start-up business or a well-known business. We all believe in organic growth of social media and here are a few tips for you:
KNOWING YOUR AUDIENCE
We cannot stress enough of how important it is to know your audience. You need to understand your target market and create your content accordingly. Keep an eye on your page insights to see who are engaging with you and which posts are working for them. This will help you craft future content for your pages which. Remember, it doesn’t always have to be something so serious, it’s okay to post something funny too. The key here is to know your audience and who you are ‘speaking’ to or want to speak to.
A major turn off is when a brand gets a little too hard sell on their social media. We need to remember that our aim for our social media platforms is to engage our audience. Yes, they need to know what you sell, but it doesn’t need to be reminded every day! There is a whole article in which Chronicle Republic covered touching on why hard selling does not work on social media. So, take it slow and easy and always, plan your content.
When it comes to content – don’t be afraid to explore your own creativity. We are beings whom are obsessed with perfection, take a chill pill and go for that crazy idea – who knows, it could be the next viral thing! Find what works for you and you know you’re on the right track if you are always on the lookout on how to add that extra twist onto your page and posts to ‘wow’ your audience!
One thing we would like to highlight is to be careful with content that has an expiry such as promotions – we have dealt with quite a few situations where customers want a specific promotion price outside the promotion period. What can be done is either put the dates in the visual, caption or remove the post once the promotion period has finished (remember your IG highlights too!).
Get this – you can post 40 times a day and still not reach the engagement or following that you are looking for. You need only one high quality content which will generate a higher organic reach. Apart from knowing your audience and content creation, it also comes down to the best time to post.
Posting times do have an influence over the overall post performance. We are sure you want your post to appear in your target audience’s feed while they’re scrolling!
According to an analysis done by Sproutsocial, there are different times and days to do your postings, though this may not apply to all pages – it gives us a point to start at.
Happy posting and we do hope these few little tips help you. Always remember, keep an eye on your page, see which posts are doing better, keep that thinking cap on and let your creativity flow. We do hope you see the results we have!
Feel free to reach out to us on Fixie Dust if you need a sprinkle of some magic on your brand. Let’s help each other and grow our brands together. Find us on Facebook and Instagram, and drop us a text. We would be happy to help you grow your brand while sharing the same vision as you have. Hurry, if you’d like to enjoy our MCO recovery promotional package deals!
Till next time.
We came up with the whole name when we said we wanted to help 'fix' other's social media problems. And as two females moving into this venture, Fixie Dust seemed to fit the bill!