Product marketing is one of the most important elements especially if your end goal is to sell the product rather than just advertising it. This is where is it essential for you to learn one of the many important skills that you should have to be able to successfully sell your product: Product Photography. While many of us think that product photography is something only professionals can do and not just everyone, think again. All you need is a sprinkle of pixie dust and open your mind to be as creative as you can (don’t limit yourself!). We’re going to share with you three simple product photography tips that you can try during your next photoshoot!
1. Don't Be Afraid to Use Your Smartphone Camera
You would essentially think that to be able to achieve a clean and professional looking photo, you probably would need to invest in a few thousands to buy an expensive DSLR camera, but in reality, you can shoot a perfect photo with only your smartphone! Smartphones nowadays have come a long way since the older smartphone days where you were unable to adjust your temperature settings, your saturation, the amount of light you want to filter while you capture the shot, the blurry effect of the background, making your product stand out and lots more. If you are just starting out, take our advice and don’t invest in an expensive camera unless you really need it.
2. Shoot From a Tripod for Photo Consistency
You should invest in a tripod! You can also check out some of the basic tripods online at a very budget friendly price (between RM10-RM15). Once you get the hang of it, then you can consider investing in something of a better quality. For starters, it is advised for you not to prop your phone against something sturdy to aim your lens towards the subject of your shoot. You can do without a tripod and just hold your camera while shooting, but as your business grows you will need to standardize the orientation of your product in each photo which will make it challenging without a tripod.
3. Natural Light vs. Artificial Light: Choose One
Lighting is very important in product photography as it has the power to make a product look extremely good, or very unappetizing and not aesthetically pleasing to the eye. This process is important as this is what draws the pontential buyer's attention. If your lighting is perfect enough to make your product stand out, then you're ready to sell! Yes, some photos can be edited but if the lighting is not great, natural or artificial, no editing can save it, trust us.
We will be sharing more on this on our upcoming articles, so stay tuned! That's all from your pixies this time around, hope this article helps!
We came up with the whole name when we said we wanted to help 'fix' other's social media problems. And as two females moving into this venture, Fixie Dust seemed to fit the bill!