Here’s a brief and super simple way of understanding influencers : they are people who have gathered a massive and devoted following on social media resulting in a strong online presence. They are also looked at as role models by their strong fan base on social media. The influencer market is an already huge and growing market that many are still unaware of. This article is mainly for those of you who want to learn about influencer marketing, how they work and why you should try them for your business. We’re trying to give you an overview of everything so you understand how and why it is a brilliant idea to explore influencer marketing, therefore this article will be broken down into two portions – this being the first!
To begin with, there are different types of influencers representing different brands telling different stories, representing different brands such as lifestyle, beauty, healthcare, food and many many more. Each of these influencers come with their own tag which leads to their respective pricing. Now, you must be wondering how they charge us, how much is ‘expensive lah’ and how much is ‘cheap only lah’?
When it comes to influencers pricing, they are further divided into many subs which include nano influencers, micro influencers, macro influencers, and mega influencers. These are the differences you should familiarise yourself with before planning the budget for influencer marketing. Here are the differences:
Usually, nano influencers charge a fairly small amount for posting your brand story on their social media accounts. The pricing here can range between RM100 – RM500 and mega influencers can charge you between RM 1,000- RM 15,000 for a couple of postings.
Here are the five most common types of influencers we stumble upon when we work with our brands:
1. Bloggers and Vloggers
These type of influencers gain the trust of their audience through the content in their videos. These influencers record and post their content through YouTube, Tiktok and Vimeo slowly engaging their fanbase through their interesting content.
2. Social Media Sensations
Known as the social media sensations – these group of influencers initially started off as normal people like you and I. Overtime, they have managed to build their very own fanbase on social media as a result of them sharing their personal lives on social media. They share a glimpse of their everyday lives to their fans, resulting in a trust being built between themselves and their fans.
3.Reality TV Stars
These influencers come from those people who participate in reality shows such as masterchef or a local tv drama who have lots of fans watching them star on tv and are curious to learn more about their lives resulting in them following these people on social media.
Photographers often steal the limelight with their breath-taking shots and catchy, quirky captions. They too develop a small fanbase of their own.
We hope you enjoyed the first part of our introduction to influencer marketing. Let us know what you think! Stay tuned to our next article which we will tell you how and why you should engage in influencer marketing and if your brand truly need it.
We came up with the whole name when we said we wanted to help 'fix' other's social media problems. And as two females moving into this venture, Fixie Dust seemed to fit the bill!