UNDERSTANDING INFLUENCERS | PART 2: LET THEM TELL YOUR BRAND STORIES

Hello everyone! We hope that you've enjoyed our last article on understanding influencers - where we gave you an overview of what influencers are. As promised, in this article we will share with you more on influencer marketing, and doing our part as brand owners to understand the viewpoint of an influencer and to set standards as well as expectations when it comes to engaging them to tell your brand story.

As business owners, the first question that’ll probably pop up in your head is ‘’Quite expensive leh, I promote my brand myself lah, no need waste money’’ or ‘’I pay so much money so they better post what I tell them to post ah.’’ The base of understanding influencer marketing and how it works is something we’ve already explained in part one of this article, you can read them here. Now, if your brand is new and it’s slowly growing, it is a good idea to get a little exposure out there. Your followers may be one of your many target audiences but engaging with an influencer who specializes in your industry or product may be able to reach a wider range of audiences.

So, assuming that you have already decided to invest in influencer marketing, the most important step here is to study your chosen influencer. Vet through their profile, see the different brands they’ve worked with, check out their creativity of telling the brand story – too hard sell or natural. All these will give you an overview of what you should expect when the influencer tells your brand story.

The next step is to speak to the influencer and see what benefits both parties. For instance, if you are an owner of a beauty line and you want to target young women to purchase items from your brand instead of your competitors, and you have already chosen your influencer. You may find out if she is comfortable being paid an amount of RMxxx + a free product to try on firsthand and in return she can give you xxx postings on Facebook + xxx postings on Instagram + xxx Instagram Stories. Things like these are usually managed further by an agency with an end to end contract between your brand and the influencer (We do it at Fixie Dust too, DM us for more information). 😊

However, one very important thing that all brand owners need to remember is that these influencers have their feed very much planned and curated to fit a certain look and feel that is very much liked by their loyal followers. If you want your brand to soar high, let your influencers do their creativity and generate subtle sales, not posts that appear too hard sell or 'controlled' that lacks the personal touch of these influencers.

That’s all for now, we hope this second bit of article helped you understand these influencers a little more. If you ever need a sprinkle of magic from Fixie Dust, you know where to find us! Till next time. ❤️

Xoxo,
Your Pixies