Hello, everyone! As promised in the last article we uploaded a couple of weeks back, here are a few things you need to know about Facebook Pixel! We've added links too in case you'd like to do more reading/research. You're welcome. :)
As a brand owner, sometimes it can be a little difficult to know if your ads are working right or being shown to the right people. Putting yourself in the shoes of your customers or rather ‘potential customers’, have you ever found yourself scrolling through Facebook when a really cool ad catches your attention and before you know it, you’re already on their website? Let us introduce you to the Facebook Pixel. Owned by Facebook, the Facebook Pixel is a code that is embedded to your website that links your website visitors’ onsite behavior to their respective Facebook profiles. This allows the social media platform (Facebook/Instagram) to retarget those individuals with the relevant ads that may be of interest to them.
The Facebook Pixel works by copying a code that’s given by Facebook and pasting it in the Header section of your website. For you to be able to track the movements on your website, you will need to paste different codes the pages which are relevant. For a brief summary of what Pixel can do, read on.
To understand in detail how the Facebook Pixel works, check out this article.
To have the pixel working the way it should, you will need to download the Pixel App on your desktop. A code will be generated, and this will need to be placed in the header of your website. You can also generate other codes for different pages of your website such as the home page, the page where your products / services are displayed, the payment page and any other pages on your website that you’d like to track the movements of your audience.
You can tap on this link to get a detailed tutorial on how to install the pixel on your website.
Once the code has been installed in your website, you will be able to receive insights of the activities happening on your website. You’d be able to see where the traffic is coming in from whether it be Facebook / Instagram ads. This can help you better plan your next ad boost so you know where to maximize your budget.
Facebook Pixel can give interesting insights such as devices used, purchase by device type, user information, bounce rates, and revenue (as long as the Pixel is installed correctly). One interesting thing about the Pixel is that it is able to track users through various devices such as their mobile devices, laptops or tabs - so long as they are signed into Facebook across all their devices.
The Facebook Pixel determines user behavior by what they do in the website such as adding an item to the cart, initiating a purchase, viewing product list and so on.
This information is important for you to analyze your audience behavior and your website compatibility to see what can be improved for your potential customers – it could be the shipping fee, the price point, the product itself or the layout of the website could be better improved. Perhaps if these changes were made to your website, it would work better with your audience.
Facebook Pixel segregates your audience by their ‘’behavior’’ (pages they’ve visited). As such, if you’d like to target those that are interested in your products for an upcoming sale, you can create a ‘’lookalike’’ audience using the Events Manager under your Ad Manager account. You can read about it here.
It is through the Facebook Pixel that you are able to create custom or lookalike audiences and create ads that only targets specific audience that would have a stronger interest in your brand.
You can read more about it in our previous article.
A Facebook Pixel helps you organise your events effectively. It makes it easier for you to also review your conversion from each event, while allowing you to determine your optimal advertising strategies.
If you’ve missed our previous article, do have a read to get a better understanding on Lookalike audiences where we’ve explained to you in detail, (the article is also for beginners who are looking to understand how it all works.) We hope you enjoyed reading this article and find it as beneficial as we did!
We came up with the whole name when we said we wanted to help 'fix' other's social media problems. And as two females moving into this venture, Fixie Dust seemed to fit the bill!